Manager - Customer Data Platform

#Location: Hybrid, Hyderabad

Key Responsibilities

• Groom the use-cases for implementation and expansion of the Customer Data Platform (CDP), ensuring alignment with enterprise marketing and data strategy.
• Define and drive a comprehensive data integration roadmap across CRM, MDM, consent systems, web/mobile analytics, media platforms, and other MarTech components.
• Partner with local and global teams to establish a single customer view, enabling real-time segmentation, personalization, and audience activation across multiple channels.
• Develop governance frameworks, data quality protocols, and consent management best practices to ensure compliant and secure data operations at scale.
• Collaborate with IT, Analytics, and Marketing stakeholders to translate business requirements into scalable MarTech use cases and orchestrate their implementation.
• Drive cross-functional alignment on data architecture, identity resolution, and data modeling to support omnichannel engagement strategies.
• Create and evangelize a capability roadmap to increase CDP adoption and maturity across therapy areas and countries.
• Leverage advanced analytics platforms (e.g., Data Cloud, Datorama, GA4) to monitor activation performance, generate insights, and continuously improve business outcomes.

Essential Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Technology, Data Science, or a related field
• 5+ years of experience in marketing technology, data integration, or customer data management roles
• Deep understanding of MarTech platforms and architecture. Proven experience in driving business use cases for Omnichannel Journeys using MarTech ecosystems including CRM, MDM, Consent Management, Web Analytics, and Campaign tools
• Experience in leading global-scale implementations and transformation initiatives related to customer data

Leadership & Soft Skills

• Strategic and systems thinker with a solid grasp of data-driven marketing transformation.
• Strong stakeholder management skills, with ability to influence in a highly matrixed global organization.
• Exceptional communication and storytelling skills, especially in translating data and architecture concepts into business value.
• Ownership mindset with a passion for building scalable, sustainable marketing data solutions.
• Experience working in global pharma or regulated environments preferred.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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