Manager Content Marketing

Key Responsibilities

• Own end-to-end content creation — articles, tutorials, eBooks, infographics, video scripts, and more for specific categories
• Maintain consistency in tone, style, and visual formatting across all content assets
• Ensure high-quality, authoritative content, written in pitch-perfect U.S. English, that builds trust through credible sourcing, expert insights, and relevant statistics with constant improvement in time-on-page, bounce rate, and user interaction metrics aligned with engagement goals.
• Drive content visibility on AI search platforms (ChatGPT, Gemini, Perplexity) through GEO—by optimizing for prompt-based queries, semantic relevance, and AI-first content formats.

Key Requiremen

• ts3-5 years of experience in content creation and marketing, preferably in the EdTech, tech, or digital skilling doma
• inDemonstrated experience with SEO best practices and analytics-based content planni
• ngStrong understanding of Gen AI content creation tools and GE
• O.Strong editorial and storytelling skills across formats – blogs, tutorials, eBooks, video scripts, and mo
• reHands-on experience with CMS platforms, content automation, and GenAI too
• lsFamiliarity with design tools (e.g., Canva, Adobe Suite) is a pl
• usExcellent organizational and project management skills; ability to handle multiple priorities and stakeholde
• rsExperience working in fast-paced, matrixed organizations with aggressive traffic and conversion goa

lsWhat You’ll Bri

• ngEnglish fluenc

  y: Complete English fluency, and a proven track record of content marketing in English are non-negotiable requirements. If you don’t have this, please don’t bother applying for this positi

• onPortfoli

  o: Strong samples across ad campaigns, landing pages, video scripts, CRM emails, and product launch asse

• tsSkill

• s:Sharp writing and editing in the US Engli
• shAbility to switch tones — from persuasive and performance-driven to brand-building and thought-leadersh
• ipA fair understanding of marketing funnels and digital campaign KP

• IsMindse

• t:Highly detail-oriented yet quick to turn around high-quality co
• pyComfortable working in a high-volume, fast-paced environme
• ntProactive, collaborative, and constantly looking for ways to raise the creative b

• arEducatio

  n: Bachelor’s degree in English, Marketing, Communications, Journalism, or equivalent preferre

d.Why Join

• UsCraft copy for a brand that impacts millions global
• lyCollaborate with passionate, top-tier marketers and creative tea
• msHave the creative freedom to experiment, while seeing the direct impact of your work in campaign performan
• ceBe part of a culture that values transparency, innovation, ownership, and continuous learni