Manager Content Marketing

Key Responsibilities

• Own and manage end-to-end content creation articles, tutorials, eBooks,

infographics, video scripts, and more for specific categories.

• Oversee the editorial process, including topic research, production, editing, publishing,

and performance analysis

• Maintain consistency in tone, style, and visual formatting across all content assets
• Develop and execute SEO-driven strategies to boost organic traffic and content visibility
• Identify and act on traffic/leads drop patterns, trend-based opportunities, and

high-potential content

• Ensure high-quality, authoritative content that builds trust through credible sourcing,

expert insights, and relevant statistics with constant improvement in time-on-page,

bounce rate, and user interaction metrics aligned with engagement goals.

• Deliver timely, trend-focused content and newsjacking articles tailored to user intent and

business objectives

• Drive content visibility on AI search platforms (ChatGPT, Gemini, Perplexity) through

GEOby optimizing for prompt-based queries, semantic relevance, and AI-first content

formats.

Key Requirements

• 3-5 years of experience in content marketing, preferably in the EdTech, tech, or digital

skilling domain

• Demonstrated experience with SEO best practices and analytics-based content planning
• Strong understanding of Gen AI content creation tools and GEO.
• Strong editorial and storytelling skills across formats – blogs, tutorials, eBooks, video

scripts, and more

• Hands-on experience with CMS platforms, content automation, and tools like SEMrush,

Ahrefs, GA4, and GenAI tools

• Familiarity with design tools (e.g., Canva, Adobe Suite) is a plus
• Excellent organizational and project management skills; ability to handle multiple

priorities and stakeholders

• Experience working in fast-paced, matrixed organizations with aggressive traffic and

conversion goals