Manager Consumer Insights

Role & responsibilities

Role Overview

Consumer Insights Professional

Key Responsibilities

• Consumer Strategy & Research

• Lead the design and execution of

  qualitative and quantitative studies

  including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
• Establish an always-on”

  consumer intelligence engine

  to capture evolving needs, expectations, and behaviours.
• Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

• Business Impact through Insights

• Drive research-led recommendations to

  improve funnel conversions

  , enhance profitability, and reduce lapsage across touch points.
• Anchor

  brand health and equity tracking

  to guide campaign effectiveness and market positioning.

• Brand & Communication Enablement

• Synthesize insights to

  inspire creative strategy

  for brand and digital marketing campaigns.
• Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.

• Team Leadership & Stakeholder Engagement

• Manage, mentor, and up skill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
• Build frameworks and best practices to scale the consumer insights function across the organisation.

Preferred candidate profile

Desired Skills & Experience

• 6–8 years

  of proven expertise in

  consumer insights, brand strategy, or research

  , with a strong mix of

  agency and client-side exposure

  .
• Strong grounding in both

  qualitative research methodologies

  , with demonstrated success in applying them to solve business problems. Experience in

  consumer journey mapping, segmentation, category research, and cultural insights

  .
• Having a

  fair bit of understanding of quantitative research techniques

  will be a definite plus.
• Proven ability to convert insights into actionable

  business strategies

  (premiumization, brand launches, brand campaign, GTM strategy).
• Excellent storytelling and synthesis skills to influence senior leadership
• Experience in

  fast-paced, high-growth environments

  where adaptability, creativity, and structured problem-solving are key

Advertising, Marketing, Communication, Business, Psychology, Sociology or related field