Manager - Campaign Management

A successful Campaign Manager pushes the bounds of their creativity in identifying the right

product/service, matching that with the right audience, and designing ad collateral that captures the audience's attention. We have observed that most often the top Campaign Managers are self-starters, and problem solvers and have oodles of perseverance. This role is perfect for those who seek to see their day-to-day efforts turn into quantifiable results. Your work directly impacts the team's and company's bottom line and what's better than being able to see the results of your work on a daily basis.

Designation:

Location:

RESPONSIBILITIES:

Monetization

• Understand and master consumer trends in the North American market across high-performing

categories

• Design monetization strategy through audience identification, trend mapping, ad collateral

design, and optimizations

• Maximize advertiser ROI while ensuring optimal user experience and adherence to compliance

rules

Experimentation

• Creatively identify and pursue audiences via catchy and relevant ad copies

• Put the science in the art of advertising by measuring the impact of tests at every step of the

process

Analytics and Growth Hacking

• Using business intelligence reports to identify trends and patterns in advertiser and consumer

trends

• Use cutting-edge minute-by-minute real-time reporting to directly impact both supply and

demand side metrics

• Literally, be part of the growth team by contributing directly to the team’s and company’s

bottom line.

Team Building and Management

• Build & manage a team to drive the required efforts

• Learn from mentors who are industry specialists and mentor new joinees yourself

• Work with Account Management and Product teams to help improve reporting, introduce alerts and automation

• Mentor and conduct training program for new joinees

YOU SHOULD APPLY FOR THIS ROLE IF:

Required Experience

• You are a undergraduate/ postgraduate with a knack for data analysis, creativity, entrepreneurial

aptitude, and business acumen

• 3+ yrs of experience/interest with media buying platforms such as AdWords, Facebook, and

Native traffic sources/platforms.

Logical Approach

• You have a structured thought process and are methodical in your approach to solving problems • You are at ease managing lots of data, identifying data trends and patterns, and are able to translate them to actionable campaign management methods

Creative Mindset

• You are creative in your methods for identifying the right products/services for the right

audiences

• You are able to find creative methods to optimize campaigns and maximize profits

Problem Solver

• You are proactive in your approach to problem-solving and navigating ambiguity and complexity

• You persevere and never give up on the first try. You are solution-oriented in your approach to work

Collaborative Abilities

• You have the ability to collaborate and build relationships with your mentors and other peers on the team

• You think ‘team’ and take initiatives to build processes for knowledge transfer, training,

improving efficiency etc.