Manager - Campaign Management

A successful Campaign Manager is responsible for pushing the bounds of creativity by identifying the appropriate product/service, aligning it with the right audience, and creating compelling ad collateral to capture the audience's attention. The top Campaign Managers are often self-starters, problem solvers, and possess a high level of perseverance. This role is ideal for individuals who enjoy seeing their daily efforts translate into measurable outcomes, directly impacting the team's and company's success. Being able to witness the results of your work on a daily basis is truly rewarding. Designation: Manager/ Associate Manager- Campaign Management Location: Andheri (e), Mumbai RESPONSIBILITIES: Monetization - Gain a deep understanding of consumer trends in the North American market within high-performing categories - Develop a monetization strategy by identifying target audiences, mapping trends, designing ad collateral, and making optimizations - Enhance advertiser ROI while ensuring a positive user experience and compliance with rules and regulations Experimentation - Creatively target and pursue audiences through engaging and relevant ad copies - Employ a data-driven approach to advertising by measuring the impact of tests throughout the process Analytics and Growth Hacking - Utilize business intelligence reports to recognize trends and patterns in both advertiser and consumer behavior - Leverage real-time reporting to influence supply and demand metrics directly - Play a key role in the growth team by contributing to the company's bottom line Team Building and Management - Establish and lead a team to execute necessary strategies - Learn from industry experts and mentor new team members - Collaborate with Account Management and Product teams to enhance reporting, introduce alerts, and streamline processes - Conduct training programs for new team members YOU SHOULD APPLY FOR THIS ROLE IF: Required Experience - Undergraduate/ postgraduate with skills in data analysis, creativity, entrepreneurial mindset, and business acumen - 3+ years of experience or interest in media buying platforms like AdWords, Facebook, and Native traffic sources/platforms Logical Approach - Possess a structured thought process and methodical problem-solving skills - Comfortable managing and interpreting large datasets, identifying trends, and translating them into actionable campaign strategies Creative Mindset - Innovative in identifying suitable products/services for target audiences - Proficient in optimizing campaigns creatively to maximize profitability Problem Solver - Proactive in addressing challenges, navigating ambiguity, and demonstrating resilience - Solution-oriented and persistent in achieving objectives Collaborative Abilities - Skilled in building relationships and collaborating with mentors and team members - Focus on teamwork and initiating processes for knowledge sharing, training, and enhancing efficiency.,