Manager- Business Management & Marketing

Key Roles and Responsibilities:

(A) Project Implementation & Business Management

(1) Project Planning & Management

(2) Business Development & Management

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(3) Lead in establishing at least 10 private food enterprises on different models across few blocks of Bihar;
(4) Identify and mitigate risks associated with food enterprise operations, ensuring compliance with relevant regulations and quality standards;

(5) Build operational frameworks and tools to enhance productivity and efficiency across food enterprise units across Bihar.

(3) Marketing Strategy Development

(2) Design and implement marketing plans to promote privatized food enterprise models;

(3) Identify and develop unique value propositions for women owned kitchens to penetrate urban, rural and regional markets;

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(5) Develop and oversee implementation of business plans.

(4) Market linkages & Partnerships

(1) Assist in creating market linkages government & private players, including access to local and e-market platforms such as Swiggy & Zomato;

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(3) Identify new revenue streams and opportunities for rural food enterprise models.

(5) Capacity Building

(2) Provide mentorship and guidance to women-led enterprises, ensuring their active participation in decision-making processes.

(B) Monitoring, Reporting & Documentation

(1) Track and evaluate the impact of marketing and business development efforts on womens income and livelihoods in respect to private food enterprises;

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(3) Develop and submit the progress reports as and when necessary.

Other Responsibilities:

TSU Lead

4. QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:

Qualifications

Applicants must have a post-graduate degree in Business Administration, Marketing and Hotel management.

Experience

(2) Applicants with extensive experience of working as part of the F&B marketing, sales strategy team of leading food businesses/ companies/ franchisees will be preferred.

Skills and Competencies

(1) Good analytical and problem-solving skills

(2) Skills in market analysis, branding, and campaign execution.

(3) Proficiency in digital marketing tools and e-commerce platforms.

(4) Ability to design and implement innovative marketing strategies.

(5) Excellent oral and written English skills

(6) Digital literacy including word processing, database systems, and PowerPoint.

(7) Strong command of excel and budget management is a plus.