LinkedIn Content Strategist

Location: Indore | Full-Time

About the Role:

Key Responsibilities:

Strategy + Planning:

• Develop and maintain a monthly content calendar that includes brand storytelling, team culture, case studies, trending industry takes, and LinkedIn-specific IPs
• Identify new and enhance existing content themes and communication pillars aligned with Creativefuel’s tone and offerings (entertainment, brand campaigns, viral content, etc.)
• Collaborate with design and video teams to ensure posts are visually thumb-stopping and format-optimised

Writing + Execution:

• Write crisp, clever, sometimes edgy but always insight-driven copy for LinkedIn, both for brand and leadership handles
• Turn internal success stories, industry trends, and agency POVs into high-performing posts
• Weave a unique voice into thought leadership posts for brands and in-house handles

Coordination & Reporting:

• Report directly to the Social Media Lead and keep them in the loop for all content planning, publishing, performance, and experimentation
• Share weekly and monthly performance reports, insights, and learnings to optimise content direction and engagement
• Align on brand voice, platform goals, and audience evolution with the social media team

Growth + Analytics:

• Track post performance, engagement rates, and follower growth; use insights to refine tone and strategy
• Stay ahead of LinkedIn algorithm shifts, content trends, and new features to ensure maximum reach

Research + Inspiration:

• Keep tabs on creative, marketing, and agency spaces for potential conversation hooks or industry take-downs (the good kind)
• Benchmark against leading agencies and creators to constantly level up content style and engagement