Lead - UX Research / Analytics (Customer Experience,App/Web Top b2c product company only

Read jd before applyingStrong Lead – User Research & Analyst profile (behavioural/user/product/ux analytics)Mandatory (Experience 1): Must have 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights, driving data-informed decision-making for B2C digital products (web and app).Mandatory (Experience 2): Must have 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using tools such as Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude.Mandatory (Experience 3): Experience in leading cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies.Mandatory (Skills 1): Strong expertise in A/B testing and experimentation, including hypothesis design, execution, statistical validation, and impact interpretation.Mandatory (Skills 2): Ability to identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis.Mandatory (Skills 3): Hands-on proficiency in SQL, Excel, and data visualization/storytelling tools such as Tableau, Power BI, or Looker for executive reporting and dashboard creation.Mandatory (Skills 4): Deep understanding of UX principles, customer journey mapping, and product experience design, with experience integrating qualitative and quantitative insights.Mandatory (Company): B2C product organizations (fintech, e-commerce, edtech, or consumer platforms) with large-scale user datasets and analytics maturity.Mandatory (Note): Don’t want data analysts; looking for strategic behavioral insight leaders or research-driven analytics professionals focused on user behavior and product decision-making.PreferredPreferred (Skills): Ability to build insightful dashboards and executive reports highlighting user engagement, retention, and behavioral metrics; familiarity with mixed-method research, AI-assisted insight tools (Dovetail, EnjoyHQ, Qualtrics, UserZoom), and mentoring junior researchers