Lead - Marketing & Branding

Purpose/Objective

The Manager will play a crucial role at Adani Skills & Education, overseeing the development of brand initiatives, on-ground ideas, digital strategy & execution across ATL, BTL & Digital platforms to enhance the company's presence and reputation. This position offers an exciting opportunity for an experienced professional to contribute to the growth and success of Adani while embodying our core values of integrity, commitment, and sustainability.

Key Responsibilities of Role

- Develop and execute platform agnostic branding strategies to promote ASE and its various offerings and initiatives (internal & external) - Drive end-to-end digital marketing strategy - Collaborate with cross-functional teams to ensure brand consistency and alignment with business & brand objectives - Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines across all platforms, mediums, touchpoints - Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement - Manage external agencies and partners - Analyze brand performance metrics and provide regular reports - Champion the ASE brand internally, ensuring employees understand and embody the brand values - Stay updated with industry’s best practices and emerging trends in brand management

Technical Competencies

Brand Management ,Marketing Strategy ,making presentations, reports, etc,Digital certifications

Qualifications and Experience

Experience- 7-10 years of hands-on marketing experience across ATL, BTL & Digital channels - Proven ability to plan & execute integrated marketing campaigns that combine brand thinking (ATL), on-ground (BTL), and digital marketing across owned & earned channels (website, social media, influencers, performance, campaign management, ROI, media, analytics, SEO, automation tools, etc.) - Proven experience in managing brand communication requirements across mediums including offline & online - Proficiency in market research and analysis techniques - Expertise in utilizing digital marketing tools and platforms for brand promotion - Experience in managing external agencies and vendors for branding initiatives Education & Technical Qualifications- Master’s degree in Business Administration or Marketing/Communications - Professional certification in Brand Management or Marketing Strategy is a plus - Digital certifications - Strong grasp of emerging technologies and innovation ecosystems - Skilled in making presentations, reports, etc.