Lead Management Specialist

As the Lead Management Specialist, you will be responsible for managing the lead generation process efficiently. Your role will involve coordinating, qualifying, verifying, and filtering data to ensure that high-quality leads are delivered to the sales or marketing team. This is crucial for the success of customer acquisition and revenue generation strategies. Your key responsibilities will include: Lead Coordination: - Managing and organizing incoming leads from various channels like email, CRM systems, social media, events, and websites. - Distributing leads to appropriate team members or departments based on predefined criteria. Lead Qualification and Verification: - Verifying the accuracy and validity of lead information through research, data checks, or direct communication. - Qualifying leads based on specific criteria such as budget, authority, need, and timeline (BANT). Data Management: - Maintaining and updating lead databases to ensure data integrity and accuracy. - Segmenting and filtering leads for targeted campaigns or sales outreach. Collaboration: - Working closely with the marketing team to align lead generation strategies with campaigns. - Collaborating with sales teams to ensure smooth lead handover and follow-up processes. Reporting and Analysis: - Generating regular reports on lead performance, conversion rates, and quality metrics. - Analyzing trends to provide insights and recommendations for improving lead management processes. Compliance and Best Practices: - Ensuring all lead management activities comply with data protection and privacy regulations (e.g., GDPR, CCPA). - Continuously improving lead handling processes by implementing industry best practices. Qualifications required for this role include a Bachelor's degree in business, Marketing, or a related field, proven experience in lead management, sales operations, or marketing operations, strong analytical and organizational skills with attention to detail, excellent communication and interpersonal skills, and knowledge of data privacy regulations is a plus. This position is ideal for individuals who are detail-oriented, data-driven, and passionate about optimizing lead processes to support business growth.,