Lead Management Specialist

As a Lead Management Specialist, you will be responsible for effectively managing the lead generation process to ensure high-quality leads are delivered to the sales or marketing team, contributing to the overall success of customer acquisition and revenue generation strategies. Key Responsibilities: - Manage and organize incoming leads from various channels like email, CRM systems, social media, events, and websites. - Distribute leads to appropriate team members or departments based on predefined criteria. - Verify the accuracy and validity of lead information through research, data checks, or direct communication. - Qualify leads based on specific criteria such as budget, authority, need, and timeline (BANT). - Maintain and update lead databases to ensure data integrity and accuracy. - Segment and filter leads for targeted campaigns or sales outreach. - Collaborate with the marketing team to align lead generation strategies with campaigns. - Work closely with sales teams to ensure smooth lead handover and follow-up processes. - Generate regular reports on lead performance, conversion rates, and quality metrics. - Analyze trends to provide insights and recommendations for improving lead management processes. - Ensure all lead management activities comply with data protection and privacy regulations (e.g., GDPR, CCPA). - Continuously improve lead handling processes by implementing industry best practices. Qualifications: - Bachelor's degree in business, Marketing, or a related field. - Proven experience in lead management, sales operations, or marketing operations. - Strong analytical and organizational skills with attention to detail. - Excellent communication and interpersonal skills. - Knowledge of data privacy regulations is a plus.,