Lead Generation Specialist

BrandLoom is a leading brand consulting and digital marketing company serving clients across India, USA, UK, Australia, and the Middle East. We build profitable, sustainable brands by combining strategy, creativity, and digital excellence.

Lead Generation Specialist

What You’ll Do

• Use 

  LinkedIn Sales Navigator

   and 

  Apollo.io

   to build targeted B2B prospect lists across industries, geographies, and buyer personas.
• Run 

  cold email campaigns

   and 

  LinkedIn outreach

   using automation tools to generate qualified leads for BrandLoom and its clients.
• Work closely with client servicing and strategy teams to understand different ICPs (Ideal Customer Profiles) and tailor campaigns accordingly.
• Segment and enrich data to identify high-value prospects across sectors like D2C, SaaS, eCommerce, and B2B services.
• Optimize subject lines, CTAs, email copy, and sequence logic to maximize open rates and meeting conversions.
• Maintain campaign hygiene and sync prospect data with internal and client CRMs (HubSpot, Zoho, etc.).
• Provide weekly reporting on campaign performance and collaborate on strategy improvements.
• Stay updated on latest tools and outreach strategies to keep campaigns competitive and compliant.

Who You Are

• 2–6 years of experience in outbound lead generation, ideally in a digital agency, SaaS, or consulting environment.
• Proven hands-on experience with 

  LinkedIn Sales Navigator

  , 

  Apollo.io

  , and cold email tools like Instantly, Smartlead, Woodpecker, etc.
• Able to handle 

  multiple client campaigns

  , manage lead pipelines, and balance parallel outreach with precision.
• A/B testing mindset with data-backed approach to copy and targeting.
• Excellent communication and copywriting skills — especially for outbound email.
• Detail-oriented, organized, and driven to deliver results consistently.
• Capable of working independently with minimal supervision while collaborating across teams.

Nice to Have

• Prior experience generating leads for digital services (SEO, performance marketing, eCommerce, etc.)
• Familiarity with CRM tools and LinkedIn automation platforms (Expandi, Waalaxy, etc.)
• Understanding of lead gen compliance and deliverability best practices
• Basic knowledge of funnel building, client personas, and conversion metrics

What We Offer

• Competitive salary
• Opportunity to work on global brands and fast-scaling startups
• Exposure to multiple industries and lead gen strategies
• Work with a team that values performance, learning, and autonomy
• Flexible work environment (remote/hybrid)