Job
Description
We are seeking a highly motivated and results-driven Lead Generation Specialist with strong expertise in email marketing to join our sales and marketing team. The ideal candidate will be responsible for identifying, qualifying, and nurturing potential leads through strategic outreach and targeted email campaigns. This role demands a deep understanding of B2B lead generation techniques, email automation tools, and audience segmentation. Key Responsibilities Conduct research to identify potential clients and decision-makers within target markets. Develop and manage outbound email marketing campaigns to generate qualified leads. Build and maintain a lead database using CRM and lead generation tools. Monitor campaign performance and optimize based on open rates, CTRs, and conversion metrics. Segment email lists based on industry, role, engagement, and other relevant factors. Collaborate with the sales team to ensure a smooth handover of qualified leads. A/B test subject lines, copy, and CTAs to improve campaign effectiveness. Maintain data hygiene and compliance with GDPR, CAN-SPAM, and other regulations. Prepare regular reports on lead generation and campaign performance. Requirements 2+ years of experience in lead generation and email marketing (preferably in a B2B setting). Proficiency with CRM tools (e.g., HubSpot, Salesforce) and email marketing platforms (e.g., Mailchimp, ActiveCampaign, Lemlist). Strong written communication and copywriting skills. Skills: b2b lead generation,crm tools,linkedin,can-spam compliance,email marketing,lead generation,gdpr compliance,copywriting,data hygiene,audience segmentation,email automation tools Show more Show less
