Lead Generation Manager

Job Title: Lead Generation Manager
Experience: 5 – 7 years
Employment Type: Full-time

About the Role:
We are seeking a results-driven Lead Generation Manager to spearhead our demand generation efforts. The ideal candidate should have a strong background in software lead generation (preferred) or B2B lead generation with proven expertise across platforms like LinkedIn, Meta (Facebook/Instagram), and other lead generation campaigns. This role requires a strategic thinker who can design, execute, and optimize campaigns to generate high-quality leads that fuel business growth.

Key Responsibilities:

• Develop and implement effective lead generation strategies to achieve qualified lead targets.
• Drive software/B2B lead generation campaigns through LinkedIn, Meta, Google Ads, and other digital channels.
• Manage end-to-end lead generation campaigns – planning, targeting, execution, monitoring, and reporting.
• Optimize campaigns to reduce cost-per-lead (CPL) and improve ROI.
• Work closely with the sales and marketing teams to align lead generation strategies with business objectives.
• Utilize CRM and marketing automation tools to track, nurture, and manage leads through the funnel.
• Analyze campaign performance data and provide actionable insights for continuous improvement.
• Stay updated with industry trends, tools, and best practices in digital and B2B lead generation.

Required Skills & Qualifications:

• 5–7 years of proven experience in lead generation, preferably in the software/IT industry.
• Strong expertise in LinkedIn Sales Navigator, LinkedIn Ads, Meta Ads Manager, and other lead generation tools.
• Experience in managing B2B lead generation campaigns with measurable results.
• Solid understanding of digital marketing, paid campaigns, CRM systems, and marketing automation tools (e.g., HubSpot, Zoho, Salesforce, etc.).
• Strong analytical skills with the ability to interpret data and optimize campaigns.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively with cross-functional teams.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund