Lead Generation Manager

Experience

Location

Position Overview:

Strategy & Planning:

• Develop and execute comprehensive lead generation strategies for US, India, and Middle East markets


• Create annual and quarterly lead generation plans aligned with revenue targets


• Identify and evaluate new lead generation channels and tactics


• Analyze market trends and competitor activities to inform strategy

Campaign Management:

• Plan, execute, and optimize multi-channel campaigns (email, LinkedIn, content marketing, webinars, events)


• Develop compelling messaging and content for different personas and industries


• Collaborate with marketing team to create high-converting landing pages and assets


• Implement ABM (Account-Based Marketing) strategies for key enterprise accounts

Lead Qualification & Nurturing:

• Establish clear lead scoring models and qualification criteria


• Design and implement lead nurturing workflows


• Work closely with sales teams to ensure smooth lead handoff


• Maintain high standards for lead quality and data hygiene

Performance Analysis:

• Track, analyze, and report on key metrics (MQLs, SQLs, conversion rates, CAC, ROI)


• Conduct A/B testing to optimize campaign performance


• Provide insights and recommendations for continuous improvement


• Maintain dashboards for lead generation KPIs

Team & Process Management:

• Build and manage a team of lead generation specialists (if applicable)


• Develop and document lead generation processes and best practices


• Train sales teams on lead handling and follow-up protocols


• Coordinate with cross-functional teams (marketing, sales, product)

Market-Specific Activities:

• Adapt strategies for cultural and business nuances in US, India, and Middle East


• Manage timezone coordination for global campaigns


• Develop region-specific content and messaging


• Build relationships with local industry associations and partners

Education & Experience:

• Bachelor s degree in Marketing, Business, or related field


• 5+ years of B2B lead generation experience


• Proven track record in software services/IT consulting industry


• Experience working with enterprise clients and complex sales cycles

Technical Skills:

• Proficiency in CRM systems (Salesforce, HubSpot)


• Marketing automation platforms (Marketo, Pardot, HubSpot)


• LinkedIn Sales Navigator and social selling tools


• Web analytics (Google Analytics, heat mapping tools)


• Lead enrichment and data cleansing tools

Domain Knowledge:

• Understanding of ServiceNow, BMC, SAP, and AI/Analytics solutions


• Knowledge of IT service management and enterprise software implementation cycles


• Familiarity with digital transformation challenges faced by enterprises

Soft Skills:

• Strong analytical and data-driven mindset


• Excellent communication and presentation skills


• Cross-cultural sensitivity and global market awareness


• Project management and organizational abilities


• Strategic thinking combined with execution excellence

Preferred Qualifications:

• MBA or relevant advanced degree


• Experience in lead generation for multiple geographies (US, APAC, MENA)


• Certification in marketing automation or digital marketing


• Experience managing lead generation budgets ($500K+ annually)


• Knowledge of account-based marketing strategies

Performance Metrics:

• Monthly and quarterly lead generation targets (volume and quality)


• Cost per lead and customer acquisition cost


• Lead-to-opportunity conversion rates


• Pipeline contribution to overall revenue


• Campaign ROI across different channels

Benefits:

• Competitive salary with performance-based bonuses


• Health, dental, and vision insurance


• Professional development opportunities


• Flexible working arrangements


• International travel opportunities