Lead Generation

Job Objective:

The primary objective of the Lead Generator is to convert incoming enquiries into

confirmed sales, identify potential markets, and proactively generate new business

opportunities through research, cold calling, and relationship building. This role plays

a key part in driving the company’s growth by building a strong and consistent sales

pipeline.

Key Responsibilities:

• Lead Conversion: Follow up on inbound enquiries from various channels (website, ads,

exhibitions, referrals, etc.) and convert them into qualified leads or confirmed sales.

• Market Research: Identify potential customers, industries, and regions for business

expansion.

• Cold Calling & Outreach: Conduct outbound calls, emails, and LinkedIn outreach to

connect with new prospects and schedule meetings or demos.

• Database Management: Maintain and update CRM or lead database with accurate

customer details and activity logs.

• Lead Qualification: Understand customer needs, budget, and decision-making process to

qualify leads effectively.

• Coordination: Work closely with the sales and marketing teams to ensure smooth

handover of qualified leads.

• Follow-Up: Maintain regular communication with prospects to nurture leads until

conversion.

• Reporting: Prepare daily/weekly reports on calls made, leads generated, conversions, and

potential opportunities.

Key Skills & Competencies:

• Excellent communication and interpersonal skills (both verbal and written).

• Strong persuasion, negotiation, and relationship-building abilities.

• Confidence in making outbound calls and handling objections.

• Good research and analytical skills to identify new markets and customers.

• Basic understanding of CRM tools and lead tracking.

• Goal-oriented, self-motivated, and proactive attitude.

• Time management and ability to work under pressure to meet targets.