Lead Generation & Data Enrichment Specialist - Zoho CRM (AI Automation

Company Profile:

Infinity IPS Founded in 2003, Infinity IPS is a mortgage industry leader in providing end-to-end services and solutions. We specialize in mortgage due diligence, pre-fund and post-close quality control, mortgage servicing reviews and loan brokering services. We are vetted by all 5 major rating agencies and hold 3rd position in due diligence market share for RMBS securitization. Our clients are financial entities including investment banks, commercial banks, mortgage companies, government agencies and mortgage insurers

Post – Lead Generation & Data Enrichment Specialist - Zoho CRM (AI Automation) - Work from Office

Location – Koregaon Park - Pune

Job Shift – Night Shift (7 PM to 5 AM) – 5 Days working

Experience:

About the Role:

Key Responsibilities:

• Automate lead capture, enrichment, and qualification workflows within

  Zoho CRM

  .
• Integrate AI tools (e.g., OpenAI APIs, Hunter.io, Apollo, Clearbit, etc.) for lead enrichment.
• Research and validate leads using

  ZoomInfo

  and other prospecting platforms.
• Enhance CRM records with verified contact details, decision-maker insights, and engagement scores.
• Build and maintain lead scoring models that combine AI insights with business rules.
• Develop custom workflows using

  Zoho Flow/Deluge scripting

  to streamline sales operations.
• Create dashboards and reports in Zoho Analytics / Google Data Studio for lead funnel visibility.
• Work closely with the sales team to refine outreach scripts and improve lead quality over time.

Required Skills & Experience:

• Proven experience with

  Zoho CRM customization and automation

  .
• Strong knowledge of

  API integrations

  (REST, Webhooks, JSON).
• Experience with lead generation platforms such as

  ZoomInfo, Hunter.io, Apollo

  .
• Familiarity with

  AI/ML tools

  for data enrichment and automation.
• Proficiency in

  workflow automation tools

  (Zoho Flow, Zapier, Integromat/Make).
• Basic scripting skills (e.g., Python, Zoho Deluge) for data parsing and automation.
• Excellent analytical, problem-solving, and communication skills.

Preferred Qualifications:

• Experience in

  B2B lead generation for Services industry

  .
• Knowledge of

  hybrid lead scoring models

  combining AI and business rules.
• Hands-on experience with

  Google Workspace integrations

  and dashboarding tools.

What We Offer:

• Opportunity to lead automation initiatives in a fast-growing company.
• Exposure to the latest AI and CRM technologies.
• Collaborative work environment with growth opportunities.