Lead gen specialist

This role is for one of the Weekday's clients

Salary range: Rs 400000 (ie INR 4 LPA)

Clay

Requirements

Key Responsibilities

Lead Generation

• Research and identify new prospects based on target markets, industry segments, and ideal customer profiles
• Use Clay and other data enrichment tools to build accurate and high-quality prospect lists
• Collect information such as emails, company details, job titles, and other relevant data needed for outreach
• Make sure that all information is verified, updated, and maintained properly
  

Outbound Prospecting

• Support outbound outreach through email, LinkedIn, and other channels
• Prepare lists for outbound campaigns and share them with the sales team
• Work on personalizing messaging based on the type of prospect and their needs
• Assist in running A/B tests on outreach templates to see what performs better
  

Pipeline Management

• Maintain the lead database in the CRM and ensure all leads are classified and updated regularly
• Help the sales team with follow-ups and make sure leads move through the pipeline smoothly
• Flag any lead behaviour or buying signals that indicate interest or potential conversion
  

Data Work & Reporting

• Track lead-related data and prepare simple reports on number of leads, quality of leads, and conversion trends
• Identify issues in lead quality or targeting and suggest improvements
• Keep an eye on response rates and highlight what is working and what is not
  

Team Collaboration

• Work closely with sales and marketing teams to understand target customers
• Share insights about prospect behaviour, industry patterns, and potential opportunities
• Participate in regular team discussions to align lead-generation strategy
  

What Makes You a Great Fit

• At least 2 years of experience in lead generation, research, or outbound prospecting
• Practical knowledge of using Clay for list building, workflows, and automation
• Ability to conduct detailed research and verify data accurately
• Basic understanding of CRMs and outreach tools
• Good written communication skills for preparing prospect messages
• Comfortable handling repetitive research tasks with consistency and attention to detail
• Self-driven, organized, and able to manage daily lead targets
• Someone who likes experimenting with tools, trying new methods, and finding ways to improve lead-gen results