Lead gen specialist

Company Description

Twigs and Ink Marketing consists of a tenured team of marketing experts who collaborate with fast-paced start-ups and rapidly growing organizations. We specialize in a martech stack for Client Engagement, Digital Marketing, Marketing Automation, Account-based and Partner Management, Market Research, Content Management, and Competitor Analysis. Our mission is to provide strategic and effective marketing solutions to stimulate growth and innovation within our clients’ businesses.

Role Description

This is a contract, remote Lead Generation Specialist role. The Lead Generation Specialist will be responsible for identifying and qualifying potential leads, managing lead generation campaigns, conducting market research, and maintaining a record of client interactions. The day-to-day tasks include creating and optimizing lead generation strategies, utilizing marketing automation tools, partnering with the core team to ensure quality leads, and analyzing campaign performance.

Qualifications

• Experience in Lead Generation, Market Research, and Competitor Analysis
• Proficiency in Digital Marketing and Marketing Automation tools
• Skills in Client Engagement and Account-based Management
• Ability to develop and implement effective Content Management strategies
• Excellent communication and interpersonal skills
• Ability to work independently and remotely
• Strong analytical and problem-solving skills
• Experience in a start-up or fast-paced environment is a plus
• Bachelor's degree in Marketing, Business Administration, or related field
• Should bring in their book of business
• Should be willing to use LinkedIn automation on their profile
• SQL-based (performance-based) payment model. Along with a one-time payout bonus for closed deals