Lead – Brand, Content, and Social Marketing

Key Responsibilities

• Maintain a consistent, differentiated brand voice across digital, print, PR, and on-ground channels.
• Convert business objectives into clear customer value propositions and unified brand narratives.

• Design and execute high-impact marketing campaigns for acquisition, retention, and upsell.
• Manage internal stakeholders and external partners to ensure timely, cost-efficient delivery with measurable KPIs.

• Build and govern an integrated content calendar across paid, owned, and earned media.
• Drive storytelling frameworks aligned to user segments, market opportunities, and funnel stages.

• Own social media strategy, performance tracking, and iterative optimization.
• Lead customer communication for service updates, product launches, outages, and brand-led announcements.

• Conduct competitor analysis, category benchmarking, and consumer sentiment research.
• Translate insights into actionable brand recommendations, creative briefs, and campaign pivots.

• Provide creative direction and sign-off for visual assets across digital and offline formats.
• Maintain a cohesive visual identity aligned with brand guidelines and evolving market expectations.

• Work with leadership, sales, CX, and operations to align brand initiatives with commercial priorities.
• Mentor and guide internal resources to ensure consistent execution and capability uplift.

• 6–12 years of experience in brand management, content strategy, and digital marketing.
• Proven ability to build and scale integrated content and social marketing programs.
• Strong communication, stakeholder management, and decision-making skills.
• Analytical approach with comfort using data and experimentation to shape campaigns.
• Creative direction capability across content and design workflows.

• Type: Fixed-term contract (This is a Maternity Cover Position)
• Duration: 9 months
• Location: Mumbai
• Reporting: Head of Marketing

• Strategically sharp with the ability to deliver quick wins in a fast-moving environment.
• Operates with execution discipline, strong digital depth, and high content velocity.
• Balances long-term brand thinking with hands-on campaign and content ownership.

Requirements