Lead Analyst

Overview

We’re looking for a sharp, data-driven Lead Analyst to join our team and help transform data into strategic insights. You’ll work closely with product and business stakeholders to uncover opportunities, measure performance, and guide decision-making across key initiatives. If you thrive on solving complex business problems and turning numbers into narratives, this role is for you.

Roles and Responsibilities

• Work closely with business stakeholders to understand various products, consumer touchpoints, data streams, and reports to draw actionable insights that support strategic decision-making
• Conduct cost-benefit analyses to evaluate business initiatives and recommend data-driven solutions
• Identify market gaps and opportunities by analysing consumer behaviour, competitive benchmarks, and performance trends
• Measure and analyse campaign performance across channels, providing insights into ROI, CPA, CTR, and engagement metrics
• Perform root cause analysis to uncover underlying business issues and recommend corrective actions
• Drive pricing analytics and discount analysis to evaluate promotional effectiveness and optimize revenue strategies
• Design and deliver impactful visualizations using tools like Power BI to communicate insights and trends clearly
• Interpret data from various sources (e.g., Google Analytics, Google Ads)
• Present findings and recommendations through structured documentation and stakeholder presentations
• Provide mentoring and training to team members on business analysis best practices and tools

Qualifications

• 5–7 years of experience as a data-driven Business Analyst, Product Analyst, or Data Analyst
• Strong analytical mindset with a passion for uncovering insights and solving business problems
• Hungry to go deep into the business problems and various data sources to find root cause of the problem and have intention to fix that completely by automating the workflow
• Proven experience of working with unstructured data and creating relationship and structure around it to solve strategic, tactical, structured, and unstructured business problems
• Ability to work with numbers and large data sets and organize data into reports
• Excellent command of Excel, including pivots and solver functions
• Experience with one or more visualization tools like Power BI with command over DAX will be preferred.
• Familiarity and experience with Google analytics, Paid Search data/campaign analysis and a good understanding of website metrics like engagement rate, CTR, CPA, traffic source/medium etc. will be preferred
• Experience in predictive analytics and statistical modelling will be preferred

About CACTUS

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.