Key Account Manager - Offline

Location:

CTC:

Industry:

7 Bazaari is redefining the Indian mithai and snacking category by blending tradition with innovation—premium fusion sweets, modern packaging, and curated gifting solutions for festive and everyday occasions. We are on a mission to become India’s most aspirational and contemporary sweets brand.

Job Summary

Key Account Manager – Offline Business

KRA

1. P&L Ownership & Business Planning

• Own and deliver the

  P&L for offline channels

  within defined budgets and profitability norms.
• Develop and execute

  annual and quarterly business plans

  , including

  sales forecasts, pricing strategy, and trade spend allocation

  .
• Monitor margins and optimize promotional spends to maximize ROI.

2. Strategic Account & Channel Management

• Lead relationships with

  modern trade chains, general trade distributors, airports, and high-value retail accounts

  .
• Drive

  visibility, shelf space, and category leadership

  through effective negotiation and execution.
• Introduce

  new channels (corporate hubs, premium gift stores, institutional buyers)

  to expand footprint.

3. Sales Execution & Growth

• Drive

  sell-in and sell-through

  with clear volume, value, and profitability targets.
• Ensure

  product availability, planogram compliance, and merchandising standards

  across channels.
• Leverage festive seasons and new product launches to boost revenues.

4. Team Hiring & Management

• Build and lead a high-performing team

  of sales executives/merchandisers for channel operations.
• Define clear KRAs for the team, provide coaching, and track performance.
• Develop

  succession plans

  and ensure capability building in the team.

5. Operational & Financial Control

• Ensure

  efficient credit control and working capital management

  .
• Oversee distributor operations, secondary sales tracking, and stock health.
• Ensure compliance with company policies and reporting standards.

6. Business Intelligence & Analytics

• Analyze

  sales trends, competition, and channel performance

  to identify growth opportunities.
• Publish weekly/monthly MIS on

  sales, profitability, trade spends, and ROI

  .
• Use data to optimize

  assortment, pricing, and promotions

  for each channel.

Key Result Areas (KRAs)

Revenue & Profitability:

P&L Health:

New Account Acquisition:

Team Development:

Visibility Standards:

Collections:

Ideal Candidate Profile

• Experience:

  7–10 years

  in FMCG, with strong exposure to

  Modern Trade, GT, SMT, and premium retail

  .

• Proven track record

  of managing large key accounts and delivering

  P&L ownership at a regional or national level

  .
• Expertise in

  team building, trade negotiations, and category management

  .
• Strong

  analytical, financial acumen

  with ability to manage budgets and optimize trade spends.
• Entrepreneurial mindset with ability to

  execute business plans end-to-end

  .

Preferred Background:

Director’s Perspective on This Role:

not just sales