Job
Description
Responsibilities: Develop compelling, on-brand post copy, video scripts and description copy for various social media platforms including but not limited to LinkedIn, Facebook, Instagram, Twitter, etc. Ensure adherence to JLL's brand voice/tone guidelines, governances, and processes for social media Developing and presenting learnings from campaigns, including actionable insights and recommendations. Experience in writing Social Media Content Understanding of social media best practices including content creation and as per different social media networks Use advanced metrics to measure the success of a marketing campaigns Expected to be constantly on the lookout for ways to enhance value in campaigns reporting & strategic work Experience working with popular social media publishing and reporting/ monitoring tools (Like – Hootsuite/ Sprout Social) Experience working with popular listening tools. (Like Sprout Social, BrandWatch,etc) Live streaming on social media using tools like Social Live Proactively seek, identify, and evaluate innovative opportunities for growth & improvement Plan and direct marketing campaigns Stay up to date with the latest tools and best practices Collaborate with the marketing team to align social media content with overall marketing strategies and JLL's business objectives Adapt tone and style to suit different platforms and target audiences from a B2B perspective, focusing on commercial real estate professionals, investors, and corporate clients Write and edit blog posts, articles, and other long-form content for social sharing, highlighting JLL's expertise in real estate services, market trends, and industry insights Monitor social media trends in the commercial real estate and professional services sectors, incorporating them into content strategies Analyze social media metrics and adjust content strategies accordingly to improve engagement and reach within our target B2B audience Create content that showcases JLL's thought leadership in areas such as workplace strategy, sustainability in real estate, and PropTech innovations Collaborate with regional teams to ensure social media content is relevant and localized when necessary Support the promotion of JLL's research reports, whitepapers, and market analyses through social media channels Coordinate and support social media campaigns, ensuring alignment with broader marketing initiatives and business goals Manage day-to-day social media activities, including content scheduling, community engagement, and platform-specific optimizations Requirements: Bachelor's degree in marketing, communications, or a related field. Proven experience of 2-3 years in a copywriting or similar role. Strong understanding of current social media & content landscape and B2B best practices across that landscape Familiar with GPT & AI for efficient content creation through reusable prompts to create efficient process Excellent writing and editing skills with a strong grasp of grammar and punctuation Proven ability to write engaging, concise copy for various social media platforms Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously. Ability to collaborate effectively with cross-functional teams. Attention to detail and a commitment to delivering high-quality content. Self-motivated, with a passion for staying up-to-date with industry trends and emerging technologies. Show more Show less
