Integrated Marketing Executive

About the Role:

Marketing Executive - Integrated Marketing

Key Responsibilities:

• Develop and execute integrated marketing campaigns, from assisting in strategy to execution across digital, offline, and other channels.

• Manage day-to-day marketing operations including social media, email marketing, website updates, and content coordination.

• Work closely with the design and content teams to brief and deliver marketing assets for social, ads, newsletters, and print collateral.

• Plan, coordinate, and manage collaborations, partnerships, and marketing campaigns.

• Support campaign execution for product launches, seasonal drops, offline events, and brand moments.

• Track, measure, and report campaign performance across channels, with actionable insights for optimisation.

• Conduct market research and competitor analysis to inform campaigns and growth opportunities.

• Assist in customer communication, both pre-sale (via marketing) and post-sale (via retention and community initiatives).

• Collaborate with media buying teams to align organic and paid strategies.

• Stay on top of trends in digital, content, and cultural spaces relevant to the brand.

Requisites:

• Minimum 2 years of experience

  in marketing, preferably in a D2C, lifestyle, fashion brand.

• Strong understanding of how to build multi-channel marketing strategies, digital + offline.

• Hands-on experience with social media management, email marketing platforms (mailchimp), and basic performance marketing concepts.

• Excellent management, organisational, and communication skills.

• A creative yet analytical mindset, comfortable switching between creative brainstorming and data analysis.

• Ability to work in an environment driven by a growth mindset and manage multiple projects and tasks.

If you are :

• A self-starter who loves bringing ideas to life and seeing campaigns through from concept to execution.

• Equally comfortable with creativity and operations.

• Passionate about brands, culture, design, and storytelling.

• Curious, collaborative, and solution-oriented.

Please apply:

Send your resume and a brief note on why you think you’d be a great fit for this role to hello@mapcha.co and garima@mapcha.co

Portfolio of past campaigns (if any) is a plus.