About the Role: We are looking for a dynamic, detail-oriented Marketing Executive - Integrated Marketing to join the Mapcha team. This role demands a creative thinker with strong executional skills, capable of driving marketing campaigns across channels – digital, offline, and partnerships. You’ll work closely with the brand, design, content, and sales teams to build and execute end-to-end marketing strategies that drive brand awareness, customer acquisition, and revenue growth. Key Responsibilities: Develop and execute integrated marketing campaigns, from assisting in strategy to execution across digital, offline, and other channels. Manage day-to-day marketing operations including social media, email marketing, website updates, and content coordination. Work closely with the design and content teams to brief and deliver marketing assets for social, ads, newsletters, and print collateral. Plan, coordinate, and manage collaborations, partnerships, and marketing campaigns. Support campaign execution for product launches, seasonal drops, offline events, and brand moments. Track, measure, and report campaign performance across channels, with actionable insights for optimisation. Conduct market research and competitor analysis to inform campaigns and growth opportunities. Assist in customer communication, both pre-sale (via marketing) and post-sale (via retention and community initiatives). Collaborate with media buying teams to align organic and paid strategies. Stay on top of trends in digital, content, and cultural spaces relevant to the brand. Requisites: Minimum 2 years of experience in marketing, preferably in a D2C, lifestyle, fashion brand. Strong understanding of how to build multi-channel marketing strategies, digital + offline. Hands-on experience with social media management, email marketing platforms (mailchimp), and basic performance marketing concepts. Excellent management, organisational, and communication skills. A creative yet analytical mindset, comfortable switching between creative brainstorming and data analysis. Ability to work in an environment driven by a growth mindset and manage multiple projects and tasks. If you are : A self-starter who loves bringing ideas to life and seeing campaigns through from concept to execution. Equally comfortable with creativity and operations. Passionate about brands, culture, design, and storytelling. Curious, collaborative, and solution-oriented. Please apply: Send your resume and a brief note on why you think you’d be a great fit for this role to hello@mapcha.co and garima@mapcha.co Portfolio of past campaigns (if any) is a plus.
