Institutional Sales Manager

Position/Profile Title:

Experience:

Critical/Special Exposure:

• Institutional Account Development – Proven experience in cracking and growing business with corporate/army/railway canteens, hospitals, caterers, and educational institutions.
• Distributor Network Management – Ability to appoint, manage, and drive distributors who specialize in institutional supply.

Purpose of the Position:

We are looking for an experienced Institutional Sales Manager to strengthen our institutional business. The incumbent will be responsible for developing key institutional accounts (corporate canteens, defense/army canteens, railway canteens, hospitals, educational institutions, and caterers) while also identifying, onboarding, and managing distributors who can effectively service these accounts.

Roles and Responsibility

• Develop and manage sales from institutional channels such as corporate, army, and railway canteens, hospitals, educational institutions, and catering services.
• Build strong relationships with purchase managers, canteen officers, caterers, and other stakeholders to generate sustained business.
• Identify and appoint distributors specialized in institutional supply, ensuring adequate infrastructure, stock, and service levels.
• Monitor distributor performance and provide guidance to align with institutional account requirements.
• Achieve monthly, quarterly, and annual institutional sales targets.
• Ensure smooth coordination with supply chain, operations, and finance for order execution and collections.
• Track competitor activities, pricing, and market trends to support strategic planning.
• Manage compliance with institutional procurement processes, contracts, and documentation.