Job
Description
Role & responsibilities Job Title: Regional Manager - Government Sales (South India) Department: Sales & Marketing Key Responsibilities: Sales & Business Development Drive sales of Test Lanes, Washing Equipment, Garage and Service Equipment to state and central government departments including State Transport Undertakings (STUs), Public Works Departments, Police, and Transport Departments . Regularly visit transport depots, RTOs, STU workshops, and government maintenance facilities to understand requirements and identify sales opportunities. Conduct competitor analysis and position company products effectively based on unique selling points and customer needs. Tender Management Actively participate in the entire tendering process from lead generation, pre-bid meetings, document preparation, to final submission and follow-up. Track upcoming tenders via government portals and proactively coordinate for specification approvals and inclusion of company products. Collaborate with internal tendering and legal teams to ensure compliance and accurate documentation. Stakeholder Coordination Work closely with local dealers and their sales/service teams to ensure smooth customer engagement and product demonstrations. Liaise with internal departments including factory, logistics, and finance for timely supply and installation of equipment. Ensure prompt resolution of technical or commercial issues with the support of technical teams. Develop and maintain strong working relationships with key decision-makers within STUs and other government bodies to support business development and long-term growth. Post-Sales Support Monitor installation, commissioning, and training at customer sites. Strictly follow up on outstanding payments, ensuring adherence to commercial terms and minimizing receivables. Maintain long-term customer relationships for repeat business and reference sales. Reporting & Strategy Prepare monthly and quarterly sales reports, visit logs, competitor intelligence, and project updates. Develop region-specific strategies to improve market share and win rate in government business, with a specific focus on increasing penetration within STUs. Key Requirements Experience: 12+ years in government sales, preferably in the automotive or capital equipment industry, with direct experience in dealing with State Transport Undertakings being a significant advantage. Education: Diploma or bachelors in mechanical / Automobile Engineering or related discipline. Skills Strong understanding of government procurement processes and e-tendering platforms (e.g., GeM, eProcurement portals). Excellent communication, negotiation, and interpersonal skills. Willingness to travel extensively across South India. Self-motivated with strong follow-up and closure skills. If interested, kindly share your updated cv to Srinivas.rajappa@ats-elgi.com
