We are seeking a results-driven and proactive Direct Marketing Executive with 1+ years of experience in promoting IT products and services. The ideal candidate will have hands-on experience with LinkedIn Sales Navigator, email marketing platforms, and lead generation strategies tailored to the tech industry.

Key Responsibilities:

Execute targeted direct marketing campaigns to promote IT products and services.
Utilize LinkedIn Sales Navigator to identify, connect, and engage with potential B2B leads.
Develop and manage email marketing campaigns using tools such as Mailchimp, HubSpot, or similar.
Generate qualified leads and maintain a healthy pipeline through outreach and follow-ups.
Analyze campaign performance metrics and suggest improvements to maximize ROI.
Collaborate with the sales and product teams to align marketing messages with business goals.
Maintain and update CRM tools with accurate lead and prospect information.
Keep up-to-date with industry trends, competitors, and new marketing techniques.

Requirements:

Minimum 1 year of experience in direct marketing, preferably in the IT or tech domain.
Proven experience using LinkedIn Sales Navigator for lead generation and outreach.
Strong knowledge of email marketing strategies and tools.
Excellent written and verbal communication skills.
Ability to analyze data and translate insights into actionable plans.
Familiarity with CRM software and marketing automation tools.
Self-motivated, goal-oriented, and able to work independently.

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ₹400,000.00 per year

Benefits:

Paid sick time
Paid time off
Provident Fund

Compensation Package:

Performance bonus
Yearly bonus

Schedule:

Fixed shift
Monday to Friday
Night shift
US shift
Weekend availability

Work Location: In person

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