Influencer Marketing Specialist

Job Overview:

We’re looking for a creative and strategic Influencer Marketing Executive to join our team and drive impactful collaborations with digital creators. You will be responsible for planning, executing, and managing influencer campaigns across social media platforms to increase brand awareness, engagement, and conversions.

Key Responsibilities:

• Identify and onboard suitable influencers (nano, micro, macro, and celebrity) based on campaign needs

• Build and manage strong relationships with influencers, content creators, and talent managers

• Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms

• Draft outreach messages, negotiate deliverables, timelines, and budgets

• Monitor influencer content to ensure brand alignment and quality

• Track campaign performance using analytics tools and create detailed reports

• Stay updated with industry trends, creator economy updates, and competitor campaigns

• Support content ideation and brainstorming with internal marketing teams