Influencer Marketing Specialist

Key Responsibilities

• Identify and onboard influencers across Instagram, YouTube, LinkedIn, and other platforms relevant to both EdTech and Overseas Education.
• Create and manage influencer campaigns for training programs, placement stories, study abroad success journeys, and special events.
• Negotiate partnerships, track deliverables, and ensure influencer content aligns with brand values and compliance.
• Work closely with the digital marketing team to integrate influencer campaigns into overall marketing strategies.
• Monitor performance metrics (reach, engagement, conversions) and prepare campaign reports.
• Stay ahead of trends in influencer marketing, particularly in education and overseas consulting sectors.
• Support storytelling—help influencers create reels, vlogs, testimonials, and interactive campaigns that build trust and credibility.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or related field.
• 1–3 years of influencer marketing, digital PR, or social media experience.
• Strong communication and relationship-building skills.
• Familiarity with analytics tools (Meta Business Suite, YouTube Studio, LinkedIn Analytics, etc.).
• Creative mindset with the ability to design campaigns tailored for both education and overseas markets.
• Prior exposure to EdTech, training, or overseas consultancy will be an added advantage.