Influencer Marketing Specialist

THE FORMULARX | Skincare (@theformularx)

The Formularx is an Indian dermocosmetics brand founded by scientists in 2021, specializing in

skincare for sensitive and compromised skin, and is known for its barrier-fortifying ceramide

moisturizers. Founded by Dr. Rahul Chaudhary and Dr. Satobhisha Mukherjee, the brand

focuses on combining cosmetic elegance with pharmaceutical precision, offering clinically

backed formulations that are developed by scientists and trusted by dermatologists. The

Formularx emphasizes transparency, sustainability, and affordability, aiming to provide effective

skincare solutions backed by strong scientific research.

Influencer Marketing Specialist

Influencer Marketing Specialist

If you’re passionate about storytelling, love collaborating with creators, and have a knack for turning social buzz into measurable growth — we’d love to meet you.

Key Responsibilities:

• Develop and execute the

  influencer marketing strategy

  across platforms (Instagram, YouTube, TikTok, etc.) aligned with brand goals.
• Identify, vet, and onboard

  influencers and creators

  in beauty, skincare, lifestyle, and wellness spaces.
• Manage end-to-end

  campaign execution

  — from briefing and content approvals to tracking performance and ROI.
• Build and maintain

  long-term relationships

  with key creators and influencer agencies.
• Collaborate with brand, social media, and performance teams to amplify campaigns.
• Track influencer content deliverables, timelines, and payments.
• Analyze campaign data to measure impact and optimize future collaborations.
• Stay updated on industry trends, platform algorithms, and emerging influencer talent.

Requirements:

• 2–5 years

  of experience in influencer or creator marketing, preferably in

  beauty, skincare, fashion, or lifestyle brands

  .
• Strong understanding of

  social media platforms and influencer ecosystems

  .
• Excellent communication, negotiation, and relationship management skills.
• Data-driven mindset with experience using influencer analytics tools (e.g., Qoruz, Upfluence, Collabstr, or in-platform insights).
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Creative eye for storytelling, aesthetics, and brand alignment.

What we offer?

• Opportunity to build and scale the influencer vertical for a growing beauty brand.
• Creative freedom and ownership of campaigns.
• Collaborative, youthful, and purpose-driven work culture.
• Competitive compensation and growth potential.