Influencer Marketing Specialist

About Brand:

Minimalist (https://www.beminimalist.co) is a science-backed Indian skincare brand built on

the core values of efficacy, transparency, and comprehensiveness. Known for its

ingredient-first approach, the brand formulates high-performance skincare products using

proven activities and clean formulations. The company believes in creating high-quality

products using best-in-class ingredients at its own manufacturing facility. Minimalist

empowers consumers with knowledge—clearly stating what goes into each product and

why—so they can make informed choices. With a commitment to 'Hide Nothing,' the brand

champions authenticity and honesty in skincare, creating solutions that work, without the

fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the

brand is rapidly expanding its footprint. Focused on enhancing product availability, it is

strategically deepening its penetration while strengthening both Modern Trade (MT) and

General Trade (GT) channels in India. The brand’s global presence now extends across 15+

countries, including key markets such as the UK, USA, UAE, Malaysia, Indonesia, Germany,

France & Italy.

Job Title:

Education:

related field

Experience:

marketing, or brand marketing.

Role Purpose / Objective:

The Influencer Marketing professional will be responsible for identifying, managing, and

nurturing relationships with influencers and content creators to drive brand awareness,

engagement, and conversions. The role involves strategic planning, campaign execution,

negotiation, and relationship building with the right set of creators for the brand.

Key Responsibilities:

● Identify and evaluate suitable influencers across various social media platforms

(Instagram, YouTube, X, LinkedIn, etc.)

● Develop and manage influencer campaigns end-to-end, from identifying the right set

of influencer, sourcing, outreach and brief sharing to execution and post-campaign

analysis.

● Build and maintain strong relationships with influencers, creators, and influencer

agencies.

● Negotiate deliverables, timelines, and compensation with influencers.

● Collaborate with internal teams (brand, content, creative) to align influencer

campaigns with broader marketing objectives.

● Monitor influencer content to ensure brand consistency and compliance.

● Stay up to date with influencer marketing trends, platforms, tools, and best practices.

Technical / Functional Skills:

● Strong understanding of social media platforms and the influencer ecosystem.

● Familiarity with influencer marketing tools.

● Basic understanding of Excel and google sheets.

● Basic knowledge of campaign analytics and reporting.

● Excellent negotiation and communication skills.

● Ability to manage multiple campaigns simultaneously.

Behavioral Competencies:

● Creative thinker with strong attention to detail.

● Strong interpersonal and relationship-building skills, and negotiation skills.

● Self-motivated and proactive.

● Ability to work in a fast-paced and dynamic environment.

● Results-driven with an analytical mindset.