Influencer Marketing Specialist

Company Description

The Socialaire is a team of diverse individuals with unique and creative ideas, dedicated to creating unforgettable experiences that enrich people's lives. Passion drives our work every day, making it enjoyable and inspiring us to constantly innovate. We take pride in being digital experts who work closely with organizations, committed to long-term partnerships and comprehensive project support.

Key Responsibilities:

• Establish and maintain strong relationships with Indian fashion media, influencers, and bloggers.
• Develop press releases, media kits, and campaign content that reflect the brand’s ethos.
• Plan and execute events, product launches, and brand collaborations.
• Collaborate with the social media team to enhance campaign reach and impact.
• Monitor media coverage and campaign performance to refine PR strategies.

What we're looking for:

• 1-3 years of experience in public relations, preferably within fashion or lifestyle.
• Strong media contacts and familiarity with the Indian fashion landscape.
• Excellent writing and communication skills.
• Enthusiasm for homegrown brands and a deep understanding of Indian fashion trends.
• Adaptability and the ability to thrive in a fast-paced environment.