Influencer Marketing

About the Role

We are looking for a driven and creative Influencer Marketer who has hands-on experience in managing high-impact influencer campaigns on Instagram. If you’re someone who knows the beauty creator landscape, understands performance data, and can handle campaign execution end-to-end—this is the role for you.

Key Responsibilities

• Plan, execute, and track influencer marketing campaigns with high budgets
• Manage partnerships with Instagram influencers, including outreach, negotiations, and deliverable tracking.
• Work on skincare and makeup category campaigns with a clear understanding of content that performs.
• Identify and onboard the right creators based on audience fit, performance history, and brand alignment.
• Monitor campaign performance via Instagram metrics.
• Build and maintain a network/database of relevant influencers for ongoing and future campaigns.
• Collaborate with internal teams (creative, brand, digital) to align on campaign messaging and goals.
• Track and report influencer content delivery, reach, engagement, and ROI metrics post-campaign.

Requirements

• 2-5 years of hands-on experience in influencer marketing (beauty or personal care industry preferred).
• Strong knowledge of beauty influencers, current trends, content styles, and engagement benchmarks.
• Basic knowledge of GA, Excel, and data interpretation to track success metrics.
• Experience in negotiation and influencer outreach is a must.
• Should ideally have 3–4K+ personal followers and an active understanding of what performs online.

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,200,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Rotational shift
• Weekend availability

Application Question(s):

• Notice Period
• Current CTC
• Expected CTC
• Have you applied or interviewed for any roles at Plix before. Please share details if you have?
• Do you have experience of working for Personal Care Brands? If yes, please mention which ones.
• Do you have team management experience? How many team members have you managed before?
• Please share your portfolio link (with past experience)

Work Location: In person