Influencer Marketing

Job Description

Key Responsibilities ● Influencer Sourcing & Onboarding ○ Build and maintain a robust database of micro/nano influencers across categories and regions. ○ Identify and assess potential influencers aligned with brand values and campaign objectives. ○ Manage onboarding processes, including communication and coordination with influencers. ● Campaign Coordination & Execution ○ Assist in executing influencer campaigns from brief rollout to content tracking and reporting. ○ Collaborate with internal teams to ensure seamless campaign execution and timely delivery. ○ Monitor influencer content to ensure it aligns with brand guidelines and campaign goals. ● Negotiation & Relationship Management ○ Communicate with influencers to negotiate deliverables, timelines, and compensation. ○ Build and nurture long-term relationships with influencers to foster collaboration and loyalty. ○ Manage contracts and agreements with influencers, ensuring compliance with terms. ● Trend Monitoring & Reporting ○ Stay updated on creator trends, platform algorithm shifts, and emerging content formats. ○ Provide regular reports on campaign performance, including key metrics and insights. ○ Analyze data to optimize future campaigns and strategies. Ideal Candidate Profile ● Experience: ○ 1.5–2 years of hands-on experience in influencer marketing or talent management. ○ Proven track record of managing influencer collaborations and campaigns. ● Skills: ○ Strong network or access to a wide database of micro-creators. ○ Excellent communication, coordination, and negotiation skills. ○ Proficient in using tools like Airtable, Excel, or similar platforms for database management. ○ Ability to manage high volumes and timelines effectively. ● Attributes: ○ Passionate about creator culture and digital trends. ○ Detail-oriented with strong organizational skills. ○ Self-motivated and proactive in identifying opportunities and solutions. Job Type: Full-time Pay: ₹12,899.71 - ₹48,531.59 per month Schedule: Day shift Monday to Friday Work Location: In person