Influencer Marketing

Role Overview: You are a dynamic and creative Influencer Marketing Specialist with a strong understanding of social media platforms, trends, and influencer marketing strategies. Your main responsibility will be to identify, engage, and manage relationships with influencers to effectively promote the brand and products. Key Responsibilities: - Identify and research potential influencers on various social media platforms like Instagram, YouTube, TikTok, and Twitter. - Develop and execute influencer marketing campaigns to enhance brand awareness, drive engagement, and boost sales. - Negotiate partnerships and contracts with influencers, ensuring alignment with brand values and campaign objectives. - Collaborate with internal teams such as marketing, creative, and product development to create compelling content and campaigns. - Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. - Cultivate and maintain strong relationships with influencers, being the main point of contact for communication and coordination. - Stay informed about industry trends, competitor activities, and emerging influencer marketing opportunities. - Manage influencer budgets, track expenses, and ensure cost-effective campaign execution. - Ensure compliance with FTC guidelines and regulations regarding influencer partnerships and sponsored content. - Keep abreast of changes in social media algorithms and platform policies, adjusting strategies accordingly. Qualification Required: - Bachelor's degree in Marketing, Communications, Business, or a related field. - Proven experience in influencer marketing, preferably within the consumer goods or lifestyle industry. - Strong understanding of social media platforms, analytics tools, and influencer marketing trends. - Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers. - Creative thinker with the ability to develop innovative influencer marketing strategies. - Detail-oriented with strong analytical skills, capable of interpreting data to drive decision-making. - Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously. - Proficiency in Microsoft Office Suite and social media management tools. - Familiarity with influencer marketing platforms and software is a plus.,