Influencer Marketing

Influencer Marketing Specialist

Company: All Things Baby

Location: Mumbai (Lower Parel)

About All Things Baby

At All Things Baby, we curate and bring globally loved baby and maternity products to Indian parents. Our focus is on safety, functionality, and thoughtful design—helping parents make confident choices. As a fast-growing, entrepreneurial company, we value ownership, creativity, and execution excellence.

Role Overview

We are looking for a young, driven, and creative Influencer Marketing Specialist to join our marketing team. You will play a key role in shaping and executing influencer-led brand campaigns to drive awareness, engagement, and trust among modern parents.

This role involves identifying the right influencers, building long-term partnerships, managing campaigns end-to-end, analyzing performance, and ensuring authentic storytelling aligned with our brand values.

Objectives of the Role

• Develop and execute influencer marketing strategies aligned with overall brand and growth goals
• Build strong relationships with relevant influencers across parenting, maternity, lifestyle, and wellness segments
• Drive authentic, high-quality influencer content that resonates with our target audience
• Measure and optimize campaign performance to maximize ROI and engagement

Key Responsibilities

• Research, identify, and onboard relevant influencers aligned with All Things Baby’s brand ethos and audience
• Manage influencer outreach, negotiations, contracts, deliverables, and timelines
• Collaborate with influencers on content concepts, briefs, and storytelling formats
• Execute influencer campaigns across platforms such as Instagram, YouTube, and emerging social channels
• Ensure influencer content aligns with brand guidelines, tone, and compliance standards
• Track and analyze campaign KPIs including reach, engagement, conversions, and ROIPrepare performance reports with actionable insights and optimization recommendations
• Stay updated on influencer marketing trends, platform updates, and emerging creators
• Coordinate with internal teams (Brand, Performance Marketing, Content) for integrated campaigns

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of hands-on experience in influencer marketing or digital marketing
• Strong understanding of social media platforms, influencer ecosystems, and content trends
• Proven experience in influencer outreach, relationship management, and negotiations
• Creative mindset with the ability to ideate engaging and authentic campaignsStrong organizational, time-management, and multitasking skills
• Excellent communication and collaboration abilities
• Knowledge of legal, ethical, and disclosure guidelines in influencer partnerships
• Proficiency with social media analytics and tools (Meta Suite, Buffer, Later, etc.)

Why Join All Things Baby

• Opportunity to work with a fast-growing, purpose-driven brand
• High ownership and visibility across campaigns
• Creative, collaborative, and entrepreneurial work environment
• Career growth opportunities in a scaling D2C brand

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person