Influencer Marketing Manager

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About the Role

Influencer Marketing Manager

Key Responsibilities

• Develop and execute influencer marketing strategies and creative campaigns across platforms (Instagram, YouTube, TikTok, etc.).
• Identify, outreach, and build relationships with relevant influencers, creators, and agencies.
• Negotiate contracts, deliverables, and budgets with influencers.
• Plan, manage, and track influencer campaign timelines, deliverables, and approvals.
• Collaborate with the marketing and content teams to ensure influencer content aligns with brand guidelines and objectives.
• Analyze campaign performance using KPIs (engagement, reach, conversions, ROI, etc.) and prepare detailed reports.
• Stay updated with influencer trends, emerging platforms, and competitor activities.
• Build and maintain a strong influencer database/CRM for ongoing collaborations.
• Explore and implement creative influencer activation ideas like events, product seeding, affiliate programs, and ambassador programs.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of experience in influencer marketing, digital marketing, or social media management.
• Strong network/understanding of influencers in fashion, lifestyle, beauty, or relevant niches.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical skills with the ability to track and measure campaign ROI.
• Creative mindset with a keen eye for trends and engaging content.
• Ability to multitask, prioritize, and manage multiple campaigns simultaneously.

Preferred Skills

• Experience working with influencer marketing tools/platforms (e.g., Upfluence, AspireIQ, Traackr, or similar).
• Knowledge of paid media, affiliate marketing, and brand collaborations.
• Experience in e-commerce or D2C brand marketing is a plus.

What We Offer

• A dynamic and creative work environment.
• Opportunity to work with leading creators and brands.
• Competitive salary and performance-based incentives.
• Growth and learning opportunities in digital marketing and branding.