Influencer Marketing Executive

Job Title: Influencer Campaign Executive – Video & Review Operations

Overview

This is a full-time, execution-oriented role responsible for managing influencer campaigns end-to-end — from discovery to outreach, dispatches, follow-ups, video and review collection, and reporting. The role demands daily discipline, structured documentation, and measurable output. It is not a creative, strategic, or content ideation role. Execution is the core.

Core Responsibilities – A to Z of the Role

1. Influencer Discovery & Shortlisting

• Shortlist 90 to 150 new creators per week based on campaign needs (category, region, follower base, content quality).

• Ensure all data fields are filled: name, Instagram handle, follower count, city, phone number, engagement quality, platform health, and fit.

• Submit only filtered, verified, and aligned profiles. Eliminate irrelevant or outdated creators.

2. Outreach & Conversion

• Send minimum 300 outreach messages per week (via DM, WhatsApp, or email).

• Actively follow up and convert 60 to 90 creators per week into the campaign — across barter, paid, or hybrid models.

• Document each outreach attempt. Maintain message logs and avoid duplication or confusion.

3. Order Dispatch Coordination

• Collect full address and phone details for every confirmed creator.

• Coordinate with warehouse or dispatch teams to ensure timely shipment of products.

• Track 100 percent of shipments — every parcel dispatched must be followed until delivered and recorded.

4. Video / Review Collection

• Collect minimum 60 to 75 influencer videos or reviews per week.

• Ensure each content submission includes:

• Clear product visibility

• Good lighting and clean audio

• Natural integration (not forced or robotic)

• No incorrect claims or off-brand messaging

• Track each submission with a live Google Sheet and folder system, updated daily.

5. Execution Scripts & Guidelines

• Share brand-approved briefs or scripts before every content shoot.

• Confirm creator understanding of tone, usage, and claims.

• Review every video before acceptance. Reject all off-script or low-quality content.

6. Reporting & Daily Tracking

• Update campaign trackers in Google Sheets at least twice daily.

• Track status across:

• Outreach → Confirmed

• Dispatch → Delivered

• Video → Submitted / Pending / Rejected

• Payment or barter type

• Final content folder links

• No row should be left incomplete. No task should exist outside the sheet.

7. Buyer Resolution Support (If Required)

• Handle any creator-side issues, such as:

• Missing packages

• Address errors

• Product confusion

• Payment clarifications

• Escalation to management only if not resolved in 24–48 hours with at least two follow-ups done.

8. Payment Coordination (For Paid Campaigns)

• Collect influencer invoices in correct format.

• Get approvals and follow through on payment cycle.

• Confirm payout received and close loop.

• No creator should be left unpaid due to lack of follow-through.

Expected Work Style & Discipline

• Create a clear task list every morning and maintain it throughout the day.

• Submit daily EOD reports with quantitative progress.

• Do not delay or skip follow-ups. Every delay compounds the campaign delivery.

• Escalate problems only after you have tried to resolve them yourself.

• Avoid informal work styles — all updates must be formal, written, and recorded.

Tools Required

• Google Sheets (campaign tracking, dispatch logs, outreach tracking)

• WhatsApp Business / Instagram DMs (for creator communication)

• Google Drive (to collect and organize content, maintain folders)

• Gmail (for invoices, formal communication)

What Will Define Success in This Role

Metric

Weekly Minimum Expectation

Creators Shortlisted

90–150

Outreach Messages Sent

300+

Creators Converted

60–90

Videos/Reviews Collected

60–75

Dispatch Tracking Completion

100 percent

Reporting & Tracker Updates

Twice Daily, 100 percent accurate

Red Flags That Will Not Be Tolerated

• Missing rows or updates in tracking sheets.

• Incomplete outreach, or ghosting creators post-confirmation.

• Accepting substandard videos without quality check.

• Failing to escalate serious issues with solution options.

• Escalations from brands due to your delay, miscommunication, or oversight.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Language:

• English (Preferred)

Work Location: In person