Influencer Marketer

Job Overview

We are looking for a creative and data-driven Influencer Marketer to develop and manage influencer partnerships that increase brand awareness, engagement, and conversions. This role involves identifying the right creators, managing campaigns end-to-end, and measuring performance across social platforms.

Key Responsibilities

• Identify, research, and build relationships with relevant influencers and content creators
• Plan, execute, and manage influencer marketing campaigns from concept to completion
• Negotiate contracts, deliverables, timelines, and compensation with influencers
• Collaborate with internal teams (marketing, social media, content, PR) to align campaigns with brand goals
• Brief influencers on brand guidelines, messaging, and campaign objectives
• Track, analyze, and report on campaign performance (reach, engagement, conversions, ROI)
• Monitor social media trends, platform updates, and influencer marketing best practices
• Manage influencer databases and maintain long-term creator relationships
• Ensure compliance with advertising regulations and disclosure guidelines

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Proven experience in influencer marketing, social media marketing, or digital marketing
• Strong understanding of social platforms (Instagram, Facebook, Youtube, etc.)
• Excellent communication, negotiation, and relationship-building skills
• Ability to manage multiple campaigns and deadlines simultaneously
• Experience using influencer platforms or analytics tools is a plus
• Strong analytical skills with attention to detail

Preferred Qualifications

• Experience working with both micro- and macro-influencers
• Knowledge of content creation, social trends, and the creator economy
• Familiarity with performance metrics such as CPM, CPC, engagement rate, and ROI

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Education:

• Bachelor's (Required)

Experience:

• influencer marketing: 1 year (Preferred)
• Content marketing: 1 year (Preferred)

Location:

• Surat, Gujarat (Preferred)

Work Location: In person