Horeca Sales

Role Overview:

Institutional Business vertical

Key Responsibilities:

1. Institutional Business Development

• Develop and implement a robust institutional sales strategy for Sirona's hygiene and wellness products.
• Identify and onboard institutional clients including

  hotels, restaurants, cafes, hospitals, airports, coworking spaces, educational institutions

  , and

  corporate offices

  .
• Build strong relationships with facility management companies and procurement heads.

2. Vending Machine Rollout

• Drive the

  installation and operationalization of sanitary product vending machines

  across targeted public and private locations.
• Coordinate with vendors and internal teams for installation, maintenance, and supply chain fulfillment.
• Monitor machine performance and ensure timely replenishments.

3. Visibility & Brand Activation

• Partner with the marketing team to

  boost brand presence across institutional and high-footfall areas

  .
• Lead activation campaigns and hygiene awareness initiatives at partner sites.
• Identify opportunities for co-branding, POS displays, and on-site promotions.

4. Account & Relationship Management

• Nurture long-term partnerships and manage key accounts with a customer-first mindset.
• Negotiate pricing, terms, and service-level agreements (SLAs).
• Ensure high client satisfaction through continuous engagement and problem-solving.

5. Reporting & Analytics

• Track performance against sales targets and vending machine KPIs.
• Provide regular business updates, forecasts, and insights to the leadership team.
• Leverage data to optimize placement and product mix across institutions.

.

Skills:

• Strategic thinker with execution excellence
• Excellent communication, negotiation, and relationship-building
• Self-motivated and goal-driven
• Comfortable with travel and fieldwork as required