Head of Video Content

About Pinkvilla

30 million unique users

Role Overview

Head of Video Content

Key Responsibilities

1. Lead the Video Content Strategy

• Define and execute the video content roadmap across Pinkvilla.com and future digital properties.
• Drive innovation across formats—short-form, long-form, editorial, and branded content.

2. Business & Revenue Ownership

• Partner with leadership to build and scale the video vertical as a high-performing business unit.
• Collaborate with sales and branded content teams to co-create monetizable video formats and achieve revenue targets.

3. Platform-Specific Content Planning

• Develop and implement platform-specific strategies for YouTube, Instagram, Snapchat, Facebook, Twitter, and emerging channels.
• Ensure consistent audience growth and content optimization tailored to each platform’s algorithms and trends.

4. Team Building & Leadership

• Build, lead, and mentor a high-performing video production team including producers, editors, writers, and freelancers.
• Foster a collaborative and innovative culture aligned with Pinkvilla’s brand values.

5. Performance Tracking & Optimization

• Use analytics tools to track performance and engagement metrics, drawing insights to refine content strategy.
• Stay ahead of digital trends and viewer behavior to ensure content remains fresh, relevant, and high-performing.

6. Creative Execution & Stakeholder Management

• Guide the team through ideation, scripting, production, and post-production to ensure quality and timely delivery.
• Work cross-functionally with editorial, sales, design, and marketing teams to align content with larger brand goals.
• Lead pitches and creative discussions with clients and partners for branded content campaigns.

Required Background & Experience

• Minimum

  12+ years

  of experience in video content strategy and production at a digital-first company, media house, or content agency.
• At least

  5 years

  of proven team leadership and cross-functional management experience.
• Demonstrated ability to scale video-led storytelling and deliver high-performing content across digital platforms.
• Strong understanding of production workflows, platform algorithms, video SEO, and engagement strategies.
• Prior experience in branded content creation and revenue-linked video campaigns is a must.
• Excellent communication, collaboration, and project management skills.
• Passion for entertainment, pop culture, and digital media trends.