Head of Sales and Marketing - JIS115836

8 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Head of Sales and Marketing

Job Location: Gurgaon

Experience: 8 plus years

Qualifications & Skills:

  • · MBA in Marketing / Business Development or equivalent.
  • · 8+ years of experience in marketing in FRP, SMC, or Composite related products.
  • · Excellent understanding of B2B marketing, government procurement systems, and project-based selling.
  • · Strong communication, analytical, and presentation skills.
  • · Proficiency in MS Office, CRM tools, and digital marketing platforms.
  • · Experience with FRP, SMC, or construction-related products is preferred


Head of Sales and marketing.

.


Key Responsibilities:

1.

o Develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines.

o Identify market opportunities in government tenders, EPC contractors, builders, architects, and distributors.

Branding & Communication

o Oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations.

o Strengthen brand visibility through trade shows, exhibitions, digital marketing, and PR initiatives.

Market Research & Insights

o Analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams.

o Monitor pricing trends, and suggest product positioning accordingly.

Channel & Tender Marketing

o Build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals.

o Support tender participation by coordinating documentation and marketing inputs.

Digital & Social Media Marketing

o Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website.

o Supervise content strategy, campaign execution, and lead generation programs.

Team Leadership & Coordination

o Mentor and guide junior marketing executives and interns. o Work closely with Sales, Design, and Production teams to align marketing goals with business objectives.



If interested fill the details mentioned below and send your updated resume on swati@m3consultant.net

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