Head of Omni-Channel & Brand – FunVille

Head of Omni-Channel & Brand – FunVille (Toys & Children’s Products)

Location: Panchkula/Chandigarh NCR (with flexibility for travel across India)

Company: FunVille

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About FunVille

FunVille is North India’s fastest growing children’s indoor entertainment brand with 3 operational outlets. We are now building the next phase of our journey: a consumer brand in toys and children’s products, distributed offline and online. The vision is to create one of India’s most trusted children’s lifestyle brands — spanning retail, e-commerce, and omni-channel engagement.

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Role Overview

We are looking for a founding team member to lead the Omni-Channel & D2C Business for FunVille’s new consumer product line. This is not just a job — it’s a chance to co-create a brand from Day Zero.

You will own everything from strategy to execution across product development, brand positioning, e-commerce, offline retail, supply chain, and customer experience. If you’ve built and scaled D2C brands and want to create a big impact, this is for you.

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Key Responsibilities

Strategy & Leadership

• Build and own the end-to-end omni-channel business: toys, children’s lifestyle, and related categories.

• Define brand positioning, category strategy, and roadmap to become a household name.

• Work directly with the founders to shape FunVille’s consumer brand journey.

E-Commerce & D2C

• Set up and scale online platforms (Shopify/WordPress, Amazon, Flipkart, Nykaa Kids, FirstCry, etc.).

• Drive performance marketing, SEO, influencer marketing, and content strategy.

• Build robust customer acquisition and retention funnels.

Offline Retail & Distribution

• Scale FunVille outlets as product retail touchpoints.

• Identify distributors, modern trade, and toy store networks for offline expansion.

• Design retail display, packaging, and in-store experience aligned with brand.

Product & Supply Chain

• Collaborate with suppliers/manufacturers to create innovative, safe, and high-demand toy lines.

• Manage end-to-end supply chain: sourcing, quality control, inventory planning, warehousing, and last-mile delivery.

• Build tech-enabled backend systems (ERP, CRM, OMS, WMS).

Team & Culture

• Build and lead a lean, high-performing team across marketing, operations, and design.

• Foster a culture of innovation, speed, and customer obsession.

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What We’re Looking For

• Proven experience (5–10+ years) in scaling D2C brands (toys, kids, lifestyle, FMCG, or consumer products).

• Strong understanding of omni-channel play — both online & offline retail.

• Hands-on expertise in Shopify, Amazon, Flipkart, OMS/ERP systems, and marketing automation tools.

• Hustler + builder mindset — able to set up from scratch, move fast, and scale smart.

• Ability to balance brand building + growth hacking.

• Strong leadership and entrepreneurial DNA; prior startup/early-stage experience preferred.

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Why Join Us?

• Be part of a founding leadership team building India’s next big children’s brand.

• Ownership and autonomy from Day 1.

• FunVille already has 3 outlets as retail anchors and a strong parent community.

• Long-term wealth creation opportunity via equity/ESOPs.

• A chance to create impact in a fast-growing, recession-resistant category.

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Compensation

• Competitive fixed salary + performance incentives.

• ESOPs/Equity for early team member (negotiable based on fit and experience).