Head of Marketing & Growth

🚀 We’re Hiring: Head of Marketing & Growth (US Solar Business)

Location: Remote/India (Working closely with US leadership)

own our entire demand-generation engine

As Head of Marketing & Growth, you will work directly with the founder and US sales leadership to drive profitable customer acquisition and build a world-class marketing function from the ground up.

Key Responsibilities

• Own full marketing & growth strategy — channel mix, budgets, performance targets and lead/booking roadmap.
• Build and lead a high-performing team across media buying, content, creative, ops and analytics.
• Drive performance marketing on Meta, Google and other channels to hit CPL and CPS targets.
• Design, test and optimize end-to-end funnels from ad → booked appointment.
• Set up robust tracking, attribution and reporting across CRM, ad platforms and analytics tools.
• Partner with sales to define “qualified leads,” improve quality and iterate based on close rates.
• Own brand presence — website, social, creative direction and online reputation.
• Manage external agencies/freelancers while keeping core strategy in-house.
• Build scalable playbooks, SOPs and dashboards for repeatable, predictable execution.

Requirements

• 10+ years in performance-driven digital marketing/growth roles; 3+ years in a leadership role.
• Proven track record running profitable paid campaigns at significant budgets (US/English-speaking markets preferred).
• Strong analytical mindset — fluent with funnels, unit economics, CPL, CPS and payback.
• Hands-on expertise with Meta/Google Ads, landing page builders, analytics tools and CRMs.
• Experience hiring, coaching and managing a marketing team.
• Excellent English communication and ability to work closely with US leadership.
• High bias for action — you ship campaigns, run experiments and own hard numbers.