Head of Marketing & Growth

Role Overview

• Marketing Strategy: Development & Execution

• Optimize both organic and paid marketing channels to meet business goals.
• Align marketing efforts with overall business objectives and ensure measurable ROI on a monthly and quarterly basis.

• Growth Marketing & Demand Generation

• Develop and execute full-funnel growth strategies across paid, organic, referral, affiliates and community-driven channels.
• Leverage growth loops and virality mechanics to enhance word-of-mouth acquisition.

• Channel Management

• Manage and enhance existing lead generation marketing channels such as search, social media, email, and partnerships.
• Identify, test, and establish new lead generation channels.
• Leverage innovative marketing tools and platforms to enhance efficiency and reach.

• Strategic Partnerships & Business Expansion

• Identify and execute B2C growth partnerships, including influencers, affiliates, and industry collaborations.

• Expand Analytics Vidhya s global reach through localized growth strategies in different markets.

• Team Leadership

• Mentor, lead and build a high-performing marketing team.
• Foster collaboration with cross-functional teams to ensure seamless execution of marketing activities.

• Performance Analytics, Market Research & Insights

• Monitor, analyze, and report on campaign performance using data-driven insights.
• Adjust strategies based on performance metrics to optimize results.
• Stay updated on market trends, competitor activities, and consumer behavior to identify new marketing opportunities.
• Conduct regular market analysis to refine targeting and positioning.

• Brand Building

• Strengthen Analytics Vidhyas brand presence through innovative marketing initiatives.
• Ensure consistent messaging and brand alignment across all channels.

Key Qualifications

• Educational Background

  : Bachelor s degree in STEM fields or Marketing/Business Administration (MBA preferred).

• Experience

  :
• 7+ years of relevant experience in B2C marketing, with a proven track record in B2C lead generation.
• Experience in the EdTech industry or similar high-growth sectors is a plus.
• Demonstrated ability to identify and set up new lead generation channels.
• Demonstrated results that are aligned to business growth.

• Skills

  :
• Expertise in both organic and paid marketing strategies (SEM, SEO, PPC, Social Media, Email Marketing, etc.).
• Strong analytical skills and data-driven mindset with experience using marketing analytics tools.
• Excellent leadership, communication, and team management abilities.
• Creative problem-solving and decision-making skills.

What We Offer

• Competitive compensation package and performance-based bonuses.
• Opportunity to work with cutting-edge AI technologies in the edtech sector.
• A dynamic, high performing and collaborative work environment.
• Growth opportunities for leadership in a fast-paced, high-impact role.