Head of Marketing Business Development - Battery

Godrej Enterprises Group

Godrej Enterprises Group (comprising Godrej & Boyce and its subsidiaries) has a significant presence across diverse consumer and industrial businesses spanning Aerospace, Aviation, Defence, Engines and Motors, Energy, Locks & Security Solutions, Building Materials, Green Building Consulting, Construction and EPC Services, Heavy Engineering, Intralogistics, Tooling, Healthcare Equipment, Consumer Durables, Furniture, Interior Design, Architectural Fittings, IT solutions and Vending Machines

Godrej UEP:

Godrej UEP will address the opportunity in the stationary storage battery space including Home UPS, Rooftop Solars, Microgrids, Telecom towers and IPPs. Godrej UEP aims to be a leading safer, greener, long lasting and lighter stationary storage battery manufacturer which will replace toxic lead acid storage batteries where it will closely work with Government and institutional bodies to promote usage of renewable energy by offering cost effective and reliable storage solutions

The incumbent would be responsible for the following:

Business Development: -

Understanding and analyzing renewable energy market trends and understand the market segments vis-a-vis USP of Godrej UEP products - Formulating sales and marketing strategies to achieve business plans - Ensuring alignment to the overall business plan to sustain business growth and profitability - Defining and developing the long-term strategic goals for Business Development of Godrej UEP batteries

Marketing, Product Positioning and Niche Marketing:

Leading the development and implementation of the Company-s marketing strategy - Identifying niche segments for applications of UEP batteries - Improving product marketability and profitability by identifying and capitalizing on market opportunities; improving product packaging; coordinating new product development

Competitive Analysis:-

Building interface with Government bodies related to Renewable energy segment -Carrying out the market analysis (Renewable energy storage market at national and international level), brand support and positioning of UEP batteries for various applications. - Conceptualizing & implementing competitive strategies for generating sales, develop and expand Godrej UEP batteries market share towards the achievement of revenue & profitability targets - Monitoring competitor activities for competitive advantage - Monitoring the business, sales and activity plans in line with the approved budget

Account Management:

Concept selling of the new technology to the OEM/institutional segments - Building of service infrastructure /base at the branch locations - Building and leading an effective cohesive sales team, providing clear direction to make them responsible through the encouragement of objective individual performance indicators

People Management & Statutory Compliance:

Ensuring Team management - motivation and retention -Understanding strengths and weaknesses of the team members and guiding them regardingroles, responsibilities, and execution accordingly. - Ensuring compliances to all regulatory & statutory requirement

Contribution to company-wide objectives:

Achieving Operational Excellence through TPM, Kaizen, 5S, TOC, Green Co and CII Business Excellence Inculcating a function-wide focus on Business Excellence

Essential Qualification:

B.E. (Chemical/Mechanical/Electrical) with MBA /PG(Marketing) – Full Time

Essential Experience:

15 years with exposure to managing new product launch, concept selling to OEMs/institutional segments

Preferred Industry:

Preference for those who have worked in the following industries - renewables, consumer durables, consumer electronics (UPS/Inverter manufacturers etc), autoancillary. Exposure to B2C would help

Special Skills Required:

• Result orientation
• Leadership skills
• Interpersonal skills
• Negotiation skills
• Customer centricity
• People development
• Strategic planning
• Consultative selling skills