Head of International Business - D2C

This is a high-impact, growth-focused role for a commercially driven leader to own the international Direct-to-Consumer (D2C) channel strategy within our global marketplace ecosystem.

You will be responsible for the international D2C P&L, driving sales and customer engagement through brand-led websites and proprietary storefronts.

You will operate at the intersection of category management, digital marketing, and cross-border commerce, with a mission to scale Indian products directly to global consumers while strengthening the company's marketplace positioning.

Key Responsibilities

Commercial & P&L Ownership

• Own and manage the

  international D2C channel P&L

  within the global marketplace ecosystem.
• Develop and execute strategies to drive

  direct-to-consumer sales growth

  (brand websites, Shopify, custom storefronts) in key international markets.
• Collaborate with brand partners to curate and scale export-ready assortments aligned with global consumer demand.

Digital Marketing & Customer Growth

• Lead international

  digital marketing initiatives

  (performance marketing, SEO/SEM, social commerce, influencer, affiliate networks) to drive customer acquisition and retention.
• Optimize customer journeys across D2C storefronts—

  UX, localization, checkout, pricing, and promotions

  —to maximize conversions.
• Use analytics to track key metrics (CAC, ROAS, LTV, conversions, margins, returns) and take corrective actions.

Cross-Border Operations & Strategy

• Collaborate with logistics, payments, and compliance teams to ensure

  seamless cross-border fulfillment

  .
• Stay ahead of global e-commerce and D2C trends, leveraging insights to sharpen category and channel strategies.

Required Experience & Qualifications

• 5+ years of experience

  in building and

  scaling international D2C businesses

  (brand websites/proprietary platforms,

  not only marketplaces

  like Amazon/Walmart).
• Proven track record in driving direct global sales growth via digital-first customer acquisition and retention strategies.
• Strong expertise in

  digital marketing and funnel optimization

  for international markets.
• Experience managing

  P&L and profitability

  across cross-border e-commerce.
• Exposure to

  logistics, compliance, and payments

  in cross-border trade.
• Hands-on experience with platforms such as

  Shopify, WooCommerce, Magento, or custom-built storefronts

  .
• Bachelor’s degree in Business, Marketing, or E-commerce (

  MBA preferred

  ).

What You'll Gain

• Ownership

  of D2C growth within the company’s marketplace strategy.
• Opportunity to

  scale Indian products directly to global consumers

  , shaping category performance on our platform.
• A

  leadership role

  with direct impact on P&L and commercial outcomes.
• Competitive pay with

  growth-based incentives

  .
• A high-performance, entrepreneurial culture focused on global impact.