Head of GTM

At inFeedo, we’re on a mission to make every employee feel heard, valued, and understood. With 320 CHROs across 60 countries relying on Amber, as their Chief Experience Officer, we’re building Asia's leading Employee Experience Platform.

Head GTM (Market & Competitive)

What you’ll own (Responsibilities):

GTM Research & ICP Modeling :

• Lead deep-dive research into enterprise HR leaders (CHROs, HRBPs, HR Ops) across US, APAC, and India.
• Define and continuously refine ideal customer profiles (ICP) and buyer personas by segment, region, and industry.
• Build business cases for entering new segments, geographies, or product adjacencies.

Positioning & Messaging :

• Craft bold, differentiated narratives for Amber’s 3 capabilities: Listening, Automation & Communication.
• Translate product capabilities into crisp, compelling value propositions, use cases, and customer outcomes.
• Improve objection handling capabilities by solving for common questions like "Build vs buy" and "What's the ROI?"

Pricing & Packaging :

• Own pricing and packaging strategy for new and existing products.
• Benchmark against competitors, model revenue impact, and run pricing experiments.
• Use Case Development & Enablement
• Map Amber’s superpowers to employee journey use cases, workflows & integrations.
• Drive alignment across product, sales, and marketing on use case-led GTM.

Competitive Intelligence :

• Lead competitive research & win-loss analysis.
• Build and maintain a competitive playbook for Sales and Marketing.
• Identify gaps and opportunities to differentiate Amber in the HR Tech landscape.

Cross-functional Leadership :

• Work closely with Product to influence roadmap with customer insights.
• Partner with Sales & Customer Success to gather market feedback and sharpen messaging.
• Collaborate with Growth & Demand Gen to design campaigns with clear ICP fit.

What makes you a great fit (Requirements):

• 8–10 years of experience in GTM or Product Marketing at a fast-scaling B2B SaaS company (HR Tech a plus).
• Proven track record of owning GTM strategy, positioning, and pricing for enterprise SaaS products.
• Deep experience in ICP definition, competitive modeling, and sales enablement.
• Exceptional storytelling skills. Able to translate complex product features into clear, compelling business outcomes.
• Data-driven yet bold. Comfortable with research, but not afraid to take contrarian stances.
• Strong collaborator, with experience working closely with Product, Sales, and Marketing leaders.

Why join inFeedo?

• Join a category-creating SaaS company that’s redefining how large organizations manage employee experience.
• Partner with 320+ CHROs globally, including leaders from Tata, Sony, Axis, EY, Maruti & more.
• Play a pivotal role in shaping inFeedo’s US-first growth strategy and new product bets.
• Be part of a high-ownership, no-BS culture where bold ideas win.

💡 At inFeedo, you won’t just market features - you’ll help CHROs brag about how Amber makes them the hero in their boardrooms.

Brownie Points :

1. SaaS Startup Experience
2. Alignment to our core values

“Apply Now”

• Read about inFeedo and Amber
• Read about inFeedo’s core values

At any step, if things don't work out, we proactively send an email. You are welcome to ask for detailed feedback and re-apply in the future. :)

We are an equal opportunity employer and value diversity at inFeedo. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status or education.

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